Earlier on in the year, our Chief Investment Officer Adrian Healey met with the Healthy Initiatives Foundation to promote healthy eating in U.K. schools and businesses. This is part of an ongoing strategy to try and tackle the problems of obesity and illness associated with it. The Healthy Initiatives Foundation will be taking their message… [Continue Reading]
Unfortunately, eating healthily does not all start and finish with a simple addition of calories. It doesn’t even end with monitoring your fat content or intake from saturated fats. In trying to achieve a healthy diet there is often one area which gets overlooked and this is salt. Too much salt can contribute to kidney… [Continue Reading]
Earlier on in the year, our Chief Investment Officer Adrian Healey met with the Healthy Initiatives Foundation to promote healthy eating in U.K. schools and businesses.
This is part of an ongoing strategy to try and tackle the problems of obesity and illness associated with it.
The Healthy Initiatives Foundation will be taking their message into every school, nursery, college and other type of educational establishment in the land – quite a big undertaking to be sure!
If this was not enough, they also want to branch out beyond school and into the workplace.
When Adrian met with representatives of the Healthy Initiatives Foundation he got more than he had bargained for – as they literally danced into the building!
A fully assembled dance troupe, comprising of twelve ballerinas, head to toe in feather boas, tights, leotards and other promotional materials more or less stormed their way into the UK headquarters of GLO!
They then performed a complete set of dances, accompanied by more dancers, dressed as various vegetables and fruit.
The aim of this extravaganza was to take their show and their messages into all the schools and workplaces– as much as possible and not only perform for them, but to leave their promotional materials such as printed t shirts, branded pens and promotional cups to be distributed around the U.K.
Healthy Initiative Foundation’s Chief Executive Alan Nielson explained what the overall aim was to Adrian, over a non-alcoholic celery cocktail.
“What we are hoping to achieve is putting our message out there about healthy meals and planning in advance for your day ahead” he said “we know that particularly in an office workplace culture, it can be hard to take the time to eat a truly healthy lunch. Increasingly, people are just eating sandwiches at their desks. But often we find that people, who are genuinely trying to be healthy, have no idea what their lunches truly contained.”
“The shocking facts are that some pre packaged sandwiches in the U.K. can contain more calories than a Big Mac!”
“Then, this is often followed up with crisps, biscuits and chocolates” he added.
But there is worse to come, for time pressed workers in the lunchtime queues.
“We find that people are typically buying smoothies or concentrated juices and not realising just how many calories they are consuming.” Says Alan.
“Whereas this may contribute towards someone’s five a day in fruit or vegetables, a lot of people are unaware of the sugar content. Just because it is natural sugar, does not stop it containing calories!”
Furthermore, says Alan, the cost of a ready-made lunch weighs pretty heavily on the wallet, as well as the waist line.
“With the starting price for a sandwich often exceeding the three pound mark, once a diner has added a smoothie or maybe a coffee into this, the price of their meal can easily touch the ten pound mark. This is a lot of money which could be saved, if people wished to.”
Alan explained that the Foundation helped people come up with lunch ideas of their own, to make in order to not only save on money but in calories as well.
He plans to carry on spreading the word with his media promotions and dancers, throughout the land with a series of branded giveaways all bearing the web address of the Healthy Initiatives Foundation.
Watch out for them as they will be coming to a school or workplace near you soon!